Marketing in the era of Social Media & Big Data

Marketing in the era of Social Media & Big Data

Organizers: Stelios Tsafarakis, Nikolaos Matsatsinis


Indicative Topics
 

  • Artificial Intelligence Algorithms
  • Channel Usage analytics and Promotion techniques
  • Classification and Clustering Algorithms for Data Analysis and Big Data Analytics
  • Electronic Word of Mouth, Product Diffusion, and Market Forecasting
  • Location-based Network Data and Mobile Marketing
  • Marketing Decisions
  • Online Reviews, Customer Satisfaction and Loyalty
  • Online Consumer Behavior, Click Stream modeling and Advertising models
  • Optimal Product Design, Positioning Methods and Market Segmentation
  • Real time processing applications
  • Social Media analytics
  • Social Media Marketing
  • Web Personalization, User Profiling, and Recommender Systems

Publication: Book “Marketing in the era of Social Media and Big Data: New Trends and Applications”, Springer.